Teleflora, the world's leading
flower wire service, premiered a commercial in conjunction with
Super Bowl XLIII, which aired on NBC February 1, 2009. This marked the first time in the company's 75-year history to advertise during one of the world's most watched and celebrated sporting events.
"Our main priority is always our member
florists and the opportunity to reach 90 million potential buyers less than two weeks before Valentine's
Day, one of the largest flower-buying holidays, was something that couldn't be passed up," said Shawn Weidmann, President, Teleflora.
"We are known for designing keepsake
flower arrangements that provide florists with exactly what their customers want. For
Valentine's Day flowers, we decided to up the stakes with our exciting product line-up and Rubies & Roses Sweepstakes that began January 19,2009 and will continue through midnight, (PST), February 27, 2009."
Teleflora is the first floral company in 20 years to produce a commercial to air during the Big Game. The advertising communicated the company's difference: that every gift from Teleflora is personally designed by a local florist in the recipient’s neighborhood and arrives artistically arranged in a vase. This means that unlike other
flowers shipped in boxes from one location, there is little risk of damage or dehydration.
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