Remember the saying “united we stand, divided we fall”? That’s especially true in the fight against cancer.
The belief that there will be an end to cancer is the foundation of the new partnership between Teleflora and Stand Up To Cancer (SU2C), a new initiative to raise funds for ground-breaking cancer research.
Stand Up To Cancer was established by a group of media, entertainment and philanthropic leaders, including Katie Couric and Sherry Lansing, whose lives have all been affected by cancer.
Thanks to the efforts of SU2C, on September 5, 2008 (8 p.m. EDT and PDT) ABC, CBS and NBC will donate one hour of commercial-free airtime for a fundraising event aimed at rallying the public around this vital goal.
For its part, Teleflora has designated a Stand Up To Cancer bouquet and will donate 20% of the purchase price of every arrangement sold. Citrus-hued roses, alstroemeria, Asiatic lilies, Matsumoto asters, miniature gerberas and button spray chrysanthemums are hand-arranged in a glass cube vase and hand-delivered by a local Teleflora florist. The bouquet is available as standard or deluxe ($49.95 and $59.95, respectively).
If you choose to buy this bouquet, you’ll be giving hope in addition to lovely flowers.
“Through the gift of flowers, we can be part of the movement to help push cancer innovation forward,” said Shawn Weidmann, president, Teleflora. “We are proud to align ourselves with an organization that is bringing together the best and brightest scientific minds in cancer research and investing in their projects.”
Laura Ziskin, producer of the Sept. 5 broadcast and a cancer survivor, shared some sobering statistics. “Cancer claims one person every minute of every day in the United States. Every year in this country, it takes the lives of more than half a million people…worldwide, cancer kills more than six million people annually.
“We want everyone to know that they can make a difference in this fight and I want to thank Teleflora for providing another avenue for people to do so.”
For more information on Teleflora’s partnership with SU2C and how you can get involved, please visit teleflora.com/su2c.asp or call 310-966-8328.
Flower Fact of the Day: "We were that famed species -- summer house guests -- and were desperately seeking an offering to present to our hostess on arrival. What could be nicer than a fresh bouquet of country flowers?" Read all of Linda Brazill's story on a roadside flower stand in Wisconsin at madison.com/tct/entertainment/301164.