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Shades of difference: What colors really say

by Jacqueline

May 13, 2009


Today's post is from expert florist Matthew McDonald of Bookshelf Florist and Gifts in Gaffney, SC, http://www.bookshelfflorist.com/.  



Color makes our world rich and beautiful, but the range of gorgeous tones we see every day is something that we often take for granted.

And there's more to the story than just being easy on the eye. Colors have strong physiological and psychological effects on people, including the power to stimulate, depress, and even help heal. Growing evidence suggests that different colors trigger a wide range of reactions and feelings in people.

Light therapists say that light is a nutrient to the body just as food is, and that we need light in different intensities and color ranges to regulate our biological clocks. Color studies have long played a role in marketing and product development of everything from fashion to cars.

Next time you're choosing which flowers to buy, try thinking about color and what message you are sending with the hue you choose.

Check out these colors and the meanings they convey.

Red - excitement, passion and aggressiveness, avoid reds for those with high blood pressure.

Yellow – warmth, sunshine, happiness, the best color to send to cheer someone up.

Orange – joy, enthusiasm, can produce an invigorating effect without raising blood pressure.

Go Green

Green – health and fertility, green is the most restful color to the human eye.

White - the color of purity, elegance and neutrality.

Blue – security, authority, wisdom; often used to represent heaven.

Purple – suggests spirituality; 75 percent of preadolescent children prefer purple to all other colors and is one of the most universally accepted colors of all ages.

Black – embodies power, formality and mystery of death.

Brown – symbolizes the earth, order and dependability.
 



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