Not all fights have to get ugly. In fact, some are downright pretty.
Take the fight against breast cancer. Each autumn, community-minded companies make it a priority to give back with pink-powered promotions and partnerships.
Teleflora paired up with the Breast Cancer Research Foundation® (BCRF) to raise money for research and awareness programs.
Here’s how it works: Teleflora will feature a different bouquet on teleflora.com every month. When a customer buys that item, Teleflora donates 20% of the purchase price to BCRF, with a commitment of raising at least $100,000. A minimum of 85 cents of each dollar donated to BCRF goes directly to research and awareness programs.
What strikes me as especially cool is that the program didn’t expire on Oct. 31, unlike other efforts that run only for the duration of Breast Cancer Awareness Month. The Teleflora/BCRF partnership will continue through Aug. 31, 2008. That ongoing commitment means ongoing awareness and action.
Oh, and remember that "downright pretty" I mentioned?
Check out Teleflora’s Pink Blush Bouquet, which includes pink alstroemeria, pink carnations and pink roses, hand-arranged in a hot-pink glass vase and accented with a hot-pink ribbon. Natch.
Don’t you love it when great causes and great gifts go together? For more information on Teleflora’s partnership with BCRF and how you can get involved, visit teleflora.com/bcrf or call 310-966-8328.
