home »

march 2009

Comment 5

March 24, 2009 | teleflora news

Easter flowers for somebunny you love

by Jacqueline


After a long and relentless winter in many parts of the country, most folks are ready to celebrate spring! And with Easter right around the corner (April 12) why not welcome the season with a beloved tradition for kids and adults: Beatrix Potter’s Peter Rabbit.

Since 1996, as part of its licensing agreement with ©Frederick Warne & Co., Teleflora has featured a bouquet with this adorable bunny and this year’s arrangement, full of fresh spring flowers, is especially cute. After the holiday, the container makes a perfect cookie jar.

Teleflora's Peter Rabbit Bouquet

Peter Rabbit’s literary legacy stretches back more than 100 years, to 1902, when Potter published The Tale of Peter Rabbit. In 1903, Potter showed that she was a keen merchandiser as well as a gifted artist by making Peter the first patented soft toy; he’s now the oldest licensed character.

She published another 22 small-format books and worked with the UK’s National Trust to preserve the beauty of the Lake District, in Northern England, before her death in 1943. To learn more about her life and her art, visit www.peterrabbit.com.  

Teleflora’s bouquet is a great reminder to introduce a child in your life to Potter’s unforgettable series of books with their charming stories and lovely illustrations or to bring back your own fond memories of reading about Peter, his sisters (Flopsy, Mopsy and Cotton-tail), his cousin Benjamin Bunny, Squirrel Nutkin, Tom Kitten, Mrs. Tiggy-Winkle and many more whimsical creatures.

In honor of Peter and his pals, take our trivia quiz on Beatrix Potter and her work.

1. Potter was born in 1866 into an affluent London family and was taught by governesses. She later became a lecturer in art history at Oxford University. True or False.

2. At 15, she kept a diary and wrote entries in a secret code so that she could freely express her criticisms of artists, writers and politicians. Later in life, even she found it hard to understand, but the code was eventually cracked. When did that happen?
A. 1945
B. 1950
C. 1953
D. 1958

3. Potter was engaged to her publisher Norman Warne, but he died before the marriage took place. She was unmarried for several years until she wed solicitor William Heelis. How old was she at that time?
A. 25
B. 37
C. 47
D. 51

4. In “The Tale of Peter Rabbit” Peter disobeys his mother’s warning and eats vegetables from a garden. Name the farmer who planted them.
A. McGregor
B. McDonald
C. MacIntrye
D. McKenzie

5. At the end of the story, what does Peter’s mother give him before bedtime?
A. Bread and jam
B. Chamomile tea
C. Porridge
D. A carrot

6. In the 2006 movie “Miss Potter,” Texan actress Renée Zellweger played the title role. Who played her fiancé Norman Warne?
A. Colin Firth
B. Ewan McGregor
C. Cillian Murphy
D. Ryan Reynolds

ANSWERS

1. False. As a Victorian girl, Potter received no formal education and was discouraged from developing her intellect.
2. D. 1958
3. C. 47
4. A. McGregor
5. B. Chamomile tea
6. B. Ewan McGregor

 

Comment 3

March 19, 2009 | floral trends

Recycling: Good for the planet, your pocketbook and just plain good fun

by Jacqueline


Today's post is from expert florist Gerard Toh, AIFD.



In addition to being Teleflora’s Educational Specialist/Industry Relations, Mr. Toh serves as:

*Creative Director, Sherman Oaks Florist,
http://www.shermanoaksflorist.com/;  

*Creative Director, Human Resources, Century City Flower Mart,
http://www.centurycityflowermart.com/;  

*Special Projects Art Director, Bride and Bloom magazine,
http://www.thebrideandbloom.com/.  


Last week, my partner and I decided to make a trip up the coast to San Francisco for a design workshop. We went up Interstate 5, which took us into the agricultural heartland of this state. I expected to see the usual deserts, ranches, farms and of course the huge herds of cows corralled close to the freeway.

It is always such an experience driving through the cow zone. We try to go as quickly as possible, holding our noses to no avail as the waft of stench from accumulated dung creeps into the vents of the supposedly air-tight car. We laugh giddily, wildly, trying not to gulp large doses of that foul air. Fun times!!

What I didn’t expect was that all the fruit trees were in bloom. It’s not that I haven’t seen a peach, apple or cherry tree in blossom but to see thousands of them was intense. Set in rows and rows, and grouped in varieties blooming in shades of blush white to hot pink, we went through hundreds of miles of them. Some of the farms came right up to the highway and I could see each tree and the way they lined up, packed with color.

The aisles too were covered with fallen blossoms and from afar it looked like snow on the ground. It was surreal. I can only imagine how it would be to walk among these trees or, better yet, can you imagine having a wedding there? Walking down the tree-lined aisle, peppered with blossoms, and having reception tables lit by tons of hanging paper lanterns. As a famous interior designer on HGTV puts it, "How Divine!"

Visit your local florist for blossoming branches this time of year. Just a few branches in a simple tall vase are enough to brighten any room. For a party feel, cut out butterflies from colored card stock and hang from the branches with thin ribbon for an added accent.

Spring is also the time for spring cleaning, not only for my house but my workplace as well. It's great to reuse old containers in a creative way instead of throwing them out. Tin cans stripped of their paper labels and painted with a solid color (see below) create a makeshift herb garden for the kitchen.



For more color, cover them in wallpaper discards or just place them in different sizes of brown bags and singe them with some raffia. Place the grouping on a windowsill in the kitchen and you will have an instant herb garden.

Old jelly jars are another source of containers for flowers. Place them between two twigs and tied with twine. Filled with flowers, they will exude an air of farmhouse charm. Flower shops always have some sort of specials going on in spring. Tulips will be in bloom soon and the daffodils are following closely so check them out periodically.

Friends of ours are planning to get married in their yard and they decided to line vintage bottles down the reception table. The small intimate party of twenty will be sitting down to a long table set with these vintage bottles. We are planning to put California poppies and feverfew in each of them.

I suggested putting a runner of sod first and then the bottles on the grass. Small votives on the table, some tied with ribbons and hung from the orange trees in the yard, will provide a magical glow for the evening’s festivities.

If you want a more sophisticated look, use old plastic containers from past take-home meals and place them in wood boxes covered in beautiful fabric. Check out the ones from http://www.thebrideandbloom.com/. Depending on the style of boxes, heap mounds of mood moss on the table for a natural look or glass beads for an urban chic feel.

To decorate an Easter table, use old lamp stands or candle sticks as risers for egg-shaped orbs of green, white or lavender button mums, each accented with butterflies made from feathers. Or cover old bottles with a mosaic of egg shells and set several on a table with stems of yellow Asiatic lilies.

Accent the table with more eggs tinted with various colors, set on a bed of colorful shredded paper. For even more color, use polka-dot ribbon to tie onto each chair. Then dangle colored eggs off the ends as tassels.

Whether you are planning a party to celebrate a wedding or just to celebrate spring, recycling is good for the planet, good for your pocketbook and just plain good fun.
 

Comment 2

March 18, 2009 | out and about

Florists' vision comes to life at Fashion Week

by Jacqueline


When you need élan and efficiency in equal measure, just ask a Teleflora florist. A case in point: Early last week, the PR department learned of an opportunity to create floral couture at opening weekend of LA Fashion Week, fashionweekla.com, which ends March 20.

Not having a closet full of callas to choose from, we tapped the mighty talents of our experts Carol Caggiano, who divides her time between the East and West coasts, LA-based Jen White, and Ann from Westwood Flower Garden westwoodflowergarden.com.

The challenge was to design three chic ensembles made entirely of flowers and leaves, bring that vision to life (securely!) on mannequins, and ensure that the blooms would look fresh for their entire stint on the red carpet, downtown at the Los Angeles Theater.

The "fabrics" were constructed from carnations, kermit mums, cymbidium and dendrobium orchids as well as assorted leaves and greens. After four long days, several buckets of discarded stems and a few bottles of floral glue, the models were ravishing and ready to dazzle the paparazzi!

There was, however, the slight snag of transporting these delicate beauties from Teleflora’s HQ in West LA to the theater on a traffic-snarled Friday afternoon. Too fragile to be piled up or popped into a cab, each mannequin was assigned an impromptu attendant (ie, Jen, plus three of the PR crew), carefully lifted into a box truck and protected from every bump, turn and stop along the way.

At the end of the trip, onlookers at Broadway and Sixth gathered to watch as the models were gingerly removed from the truck and carried into the theater, where Jen replaced a few fallen flowers and made sure each mannequin was perfectly pristine. Teleflora signs identified these unique displays and our version of floral high-style was good to go.

Check out these incredible works of art:















 

Comment 2

March 17, 2009 | teleflora news

Posting comments on Flower Blog

by Jacqueline


Because of a server issue, not all comments to Flower Blog are permanently saving to the page. Please post one comment at a time, then check the page later to see if your comment appears.

If it does not, please try posting it again and I will save it again. If it still does not appear, you can email me at jfitzgerald@roll.com and I will try to submit it manually. Apologies for the inconvenience. We do want to hear from all of you!
 

Comment 3

March 17, 2009 | teleflora news

Flower winner makes a generous gesture

by Jacqueline


The winner of our Flower Blog February Sweepstakes is Bonnie B. Like our January winner, Bonnie chose to give her flowers to someone in her family. Here's what Bonnie wrote when she found out she won last month's prize:

"Please say this is for real. I would love to send my Mom & Dad the Victorian Garden Basket [shown below]. My Dad will be 81 this year -- his eyesight is going and he loves looking at flowers. So does my mother. Thank you so much. You just don’t know how you made my day, you don’t know what this means to me."

Flower Gift Basket - Victorian Garden

Teleflora's Victorian Garden Basket

And later, after the basket arrived: "My Mom & Dad received the flowers, they are so happy. Thank you so much again. You have made 3 people very happy."

For those who entered but didn't win: the Flower Blog March Sweepstakes is under way. I will keep running these on a monthly basis, so keep the comments coming. After all, comments are like flowers, you can never get enough! :)