home »

november 2007

Comment

November 28, 2007 | out and about

Floral field of dreams: Goldsmith Seeds’ HQ

by Karin - Merchandising

Flower field at Goldsmith Seeds

I was driving from San Francisco to Los Angeles recently, and decided to explore some out-of-the-way country roads. As I was driving into Gilroy, a bright array of colors, which turned out to be a large flower field, caught my eye. I quickly learned that this was Goldsmith Seeds’ headquarters, and the flower field is where they experiment with breeding new types of hybrid flowers. Their grounds, which are open to the public, include beautifully manicured gardens as well. Needless to say, the amateur photographer and flower lover in me had a field day.

 

Comment

November 28, 2007 | floral calendar

Philly looks South for Flower Show theme

by Jacqueline

The 2008 Philadelphia Flower Show: “Jazz It Up”
From the French Quarter to Bourbon Street, images of New Orleans provide a backdrop for the 2008 Philadelphia Flower Show.
When: March 2-9, 2008
8 a.m.-6 p.m. Sundays; 10 a.m.-9:30 p.m. Monday-Friday; 8 a.m.-9:30 p.m.Saturday 
Where: Pennsylvania Convention Center, 12th and Arch Streets, Philadelphia, PA

Price: Advance purchase tickets are $22 for adults; for full pricing breakdown and information on group sales, please see Web site.

Contact: 215-988-8836, theflowershow.com    
   

Comment

November 26, 2007 | floral calendar

Northwest Flower and Garden Show expects 80,000 visitors

by Jacqueline


Hot Pink Garden Flower 

20th Annual Northwest Flower and Garden Show features 25 full-scale gardens and attracts 60,000 - 80,000 attendees. It aims to provide gardeners with six acres of useful ideas, information and materials to create or rejuvenate any garden.

When: February 20-24, 2008
9 a.m.-9 p.m. Wednesday, Thursday, Friday, Saturday

9 a.m.-6 p.m. Sunday
Where: Washington State Convention and Trade Center, 7th and Pike, Seattle, WA 
Price: $19 adult (discounts available)
Contact: gardenshow.com/seattle/index/index.asp  
 

Comment 2

November 26, 2007 | teleflora news

In the fight against breast cancer, a shade of pink that won’t fade

by Jacqueline

Not all fights have to get ugly. In fact, some are downright pretty.

Take the fight against breast cancer. Each autumn, community-minded companies make it a priority to give back with pink-powered promotions and partnerships.

Teleflora paired up with the Breast Cancer Research Foundation® (BCRF) to raise money for research and awareness programs.

Here’s how it works: Teleflora will feature a different bouquet on teleflora.com every month. When a customer buys that item, Teleflora donates 20% of the purchase price to BCRF, with a commitment of raising at least $100,000. A minimum of 85 cents of each dollar donated to BCRF goes directly to research and awareness programs.

What strikes me as especially cool is that the program didn’t expire on Oct. 31, unlike other efforts that run only for the duration of Breast Cancer Awareness Month. The Teleflora/BCRF partnership will continue through Aug. 31, 2008. That ongoing commitment means ongoing awareness and action.

Oh, and remember that "downright pretty" I mentioned?

Pink Blush BCRF Bouquet Check out Teleflora’s Pink Blush Bouquet, which includes pink alstroemeria, pink carnations and pink roses, hand-arranged in a hot-pink glass vase and accented with a hot-pink ribbon. Natch.

Don’t you love it when great causes and great gifts go together? For more information on Teleflora’s partnership with BCRF and how you can get involved, visit teleflora.com/bcrf  or call 310-966-8328.

 

Comment

November 26, 2007 | floral trends

Floral trend-setters tap several seasons

by Jacqueline

Being on the cutting edge doesn’t have to lock you into a look. And sometimes it expands your choices.

That’s the case with “trans-seasonal” designs – arrangements that blend elements from more than one season. For instance, a centerpiece with pine cones, evergreen and cinnamon sticks celebrates autumn and hints at a holiday look, even though it’s still November.

“It broadens your range of options because it allows you to incorporate those textures that are the beginning of the Christmas season,” says Carol Caggiano, freelance floral designer, AIFD, PFCI. “All these wonderful elements can be combined in so many ways.”

Color is key as well. Orange hues keep the focus on fall, whereas red and white are a floral fast-forward. Caggiano points out that red tulips, a flower we typically associate with spring, can make stunning Christmas arrangements.

Red Tulip Christmas Flower Arrangement What’s driving this development? Caggiano says it’s extra-eager consumers who decorate their homes for Christmas before Thanksgiving. (OK, full disclosure: I’m not one of ’em. But at least I get all my shopping done before Christmas Eve!)

Another trend that combines fashion and flexibility is metallic vases. “It’s huge,” confirms Caggiano. “We’ve been seeing metallics in home décor, fashion, shoes. It only makes sense to see it in florals.”

While silver, gold and bronze are staples, the latest metallics for spring ’08 are pink, lavender, blue and green. And because metallics reflect their surrounding colors, they’ll look slightly different in every spot they occupy.

Aren’t beautiful options a beautiful thing?